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Personalization = Profit $$$

Businesses that utilize variable data merges using personalized, highly relevant content merged into the sales copy of their marketing mailers typically show campaign response rates that are significantly higher than those without.

Each one of Mailer Warehouse's snap pack mailers are personalized to the recipient rather than just another identical form letter. Merging pertinent details about the recipient peaks their curiosity, fosters readership, and makes the recipient much more likely to read the entire mailer to the end and respond.

Instead of producing 10,000 identical documents with the same message, variable data printing produces 10,000 unique documents personalized to each recipient.

The FHA streamline mailer below has 3 mail merges.

The prospect's name is merged into the salutation. Their current loan amount is merged into a box on lower left. We then use whatever APR you provide us to calculate their new monthly payment. We merge merge their new monthly payment into the box below the APR. Merging their lower monthly payment into the mailer is the best way to visually convey how much money they can save.

We also embed a QR code that links to your web site or we can design a custom landing page for you for a nominal fee

There is no additional charge to personalize your mailer for your first three mail merges.

The increase in response rate using personalization varies from slightly higher at the basic level up to 500% normal response rates. This naturally depends on the merged content and the relevancy of that content.

Call us at 239 257-5060 or use contact form to request more information.